The CreditAssure Card
The card’s name in December 1998, the ASSURED CREDIT CARD service, and what the trademark filings record.
The name in December 1998
In December 1998 the sites at assuredcard.com and assuredcredit.com were both titled “Welcome to CreditAssure Card”.[1][2] The title is the same in the captures of 12 December 1998 and, for assuredcredit.com, of 4 May 1999.[3][4][5] The page keywords included “assured credit, assuredcredit”.[1][2]
Each capture held for this record is the site’s opening page, which loaded the rest of the site in frames; the framed pages are not among the captures, so the text of the site is not known.
The service
In Assured Card Corporation’s United States trademark filings, ASSURED CREDIT CARD was the name of a consumer-lending service.[6][7] Its Canadian application for CREDIT ASSURE described the service as “Consumer lending services namely providing lines of credit”.[8]
For Assured Card’s product and programme, and for the terms the company recorded, see assuredcard.co and its Program page.
What the trademark filings record
Assured Card Corporation, a Delaware company, filed four applications for these names in 1998.[6][7][8][9]
| Mark | Register | Filed | Basis and claimed use | Services, class 36 | What followed |
|---|---|---|---|---|---|
| ASSURED CREDIT CARD, in words.[6] | USPTO, serial 75559331 | 21 September 1998 | First use claimed from May 1996; in commerce from May 1996 | Consumer lending services | Registered 21 November 2000, registration 2,405,163; cancelled 25 August 2007 under Section 8 |
| ASSURED CREDIT CARD, with a design of fern or palm fronds.[7] | USPTO, serial 75559348 | 21 September 1998 | First use claimed from May 1997; in commerce from June 1997 | Consumer lending services | Registered 21 November 2000, registration 2,405,164; cancelled 25 August 2007 under Section 8 |
| CREDIT ASSURE, in Canada.[8] | CIPO, application 894941 | 29 October 1998 | Proposed use | Consumer lending services, namely providing lines of credit | Assignment to Milinx Business Group Inc. recorded 27 December 2000; advertised 25 April 2001; allowed 12 July 2001; abandoned 30 January 2002 |
| CREDIT ASSURE, in the United States.[9] | USPTO, serial 75580649 | 2 November 1998 | Intent to use, with priority claimed from the Canadian application | Consumer lending services | Abandoned, with 30 October 2003 as the date of abandonment, recorded 18 December 2003; still in Assured Card Corporation’s name |
Assured Card Corporation was registered in British Columbia on 14 October 1998 as an extraprovincial company whose home jurisdiction was Delaware.[10] Milinx’s annual reports of October 2000 and November 2001 list it as “currently inactive”.[11][12]
The domain creditassure.com was registered on 29 October 1998, and the registry record does not show who registered it.[13]
Assured Card’s purpose
Assured Card began in British Columbia in 1994.[14] Its credit line was designed to cover a missed card payment before penalties applied.[15] No earlier product of this kind was found in the research for this record.
Assured Card’s own record, with its product and its six-step programme, is at assuredcard.co.
References
Numbered in citation order; the arrows lead back to the places that cite each source. Every source is described on Sources.
- ↑ a b assuredcard.com, opening page. Internet Archive, captured 6 December 1998.
- ↑ a b assuredcredit.com, opening page. Internet Archive, captured 6 December 1998.
- ↑ assuredcard.com, opening page. Internet Archive, captured 12 December 1998.
- ↑ assuredcredit.com, opening page. Internet Archive, captured 12 December 1998.
- ↑ assuredcredit.com, opening page. Internet Archive, captured 4 May 1999.
- ↑ a b c ASSURED CREDIT CARD (words), US serial 75559331. USPTO, Trademark Status and Document Retrieval, filed 21 September 1998; record read 14 November 2026.
- ↑ a b c ASSURED CREDIT CARD (design), US serial 75559348. USPTO, Trademark Status and Document Retrieval, filed 21 September 1998; record read 14 November 2026.
- ↑ a b c CREDIT ASSURE, Canadian application 894941. Canadian Intellectual Property Office, Canadian Trademarks Database, filed 29 October 1998; record read 14 November 2026.
- ↑ a b CREDIT ASSURE, US serial 75580649. USPTO, Trademark Status and Document Retrieval, filed 2 November 1998; record read 14 November 2026.
- ↑ BC extraprovincial registration A0048198, Assured Card Corporation. BC Registries, OrgBook BC, registered 14 October 1998; record read 14 November 2026.
- ↑ Form 10-K for the year to 30 June 2000. SEC EDGAR, CIK 1088815, accession 0001096906-00-000256, filed 13 October 2000.
- ↑ Form 10-K for the year to 30 June 2001, with Exhibit 21 (subsidiaries). SEC EDGAR, CIK 1088815, accession 0001096906-01-500480, filed 16 November 2001.
- ↑ Registry record of creditassure.com. Verisign, .com registry (RDAP), record read 14 November 2026.
- ↑ BC company BC0468224, Assured Card Coordinating Services Inc. BC Registries, OrgBook BC, registered 8 March 1994; record read 14 November 2026.
- ↑ Assured Card: the company’s own account. assuredcard.co, the record site of Assured Card.